Capstone Copper

The newly merged Capstone Copper (TSX:CS) needed a brand strategy with a clear aim; growth. But research uncovered that ‘growth’ meant something unique to the brand than for its larger competitors. The behemoth competition have found success by taking and taking, more and more. But Capstone had a track record of creating opportunity where others can’t, by realizing unseen potential in overlooked assets across the US and Chile. Neil built the brand strategy based on that simple and differentiating idea; we don’t take, we create.

 

The new brand identity paid homage to the rich Chilean roots of the company. The full rollout represented an inspiring start its next chapter and positioned it as a growth opportunity for ethical investors.