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Hello Canola
ROLE: Creative Direction, Copy
AGENCY: FHR
Let’s say Hello to Canada's fave crop
Canola is a big deal for Canada; 207,000 Canadian jobs and $30 billion to the economy. Yet most Canadians were still clueless about the crop and its many uses. Sask Oilseeds, Manitoba Canola Growers and Alberta Canola partnered to change that and help Canadians fall in love with the uniquely Canadian crop. ​
The Hello Canola campaign brand was born, with a new logo, website, swag, and more. And Canadians were introduced to Canola as a loveable globetrotting character in a fully integrated campaign that is driving a significant increase in awareness of canola’s versatility and importance.​
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Year 1 highlights
3.6MM Canadians recalled seeing the campaign, +35% familiarity with canola as fuel, +26% familiarity with canola as animal feed
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