Mativ

When global specialty materials manufacturers Neenah Inc and SWM announced their intent to merge, Neil developed a brand strategy (architecture and positioning) to bring their families of brands closer together and ensure brand equity would compound, rather than cannibalize. ​
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It started with the creation and launch of a new parent brand, Mativ (NYSE: MATV). The new corporate brand and positioning spotlighted the legacy child-brands for what they do best; invent and manufacture industry-leading products. And the endorsed family of brands architecture has allowed the Mativ brand to consolidate brand equity from its well-known child-brands.