Global Family of Brands

After launching the new Mativ brand, the company now had to boost the value of its entire family of brands. Its Neenah Industrial Solutions business was a growth-driver but had always existed in the shadow of the better-known Neenah consumer paper brand. It needed to become a shining light.

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It’s new name, Indafor, represents the brands legacy in industrial material innovation and reputation for delivering quality and strength. The new visual identity was a direct reflection of the new brand positioning; where it all comes together. The Indafor rebrand, along with refreshes for Red Bridge, Delstar, Gessner, Argotec and Conwed, has grown the brand equity of the entire Mativ family and allowed the company to continue building as a global material sciences leader.

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